Sweethearts® Twilight® Forbidden Fruits
This was our first offering for our partnership with the Twilight franchise. We pushed our innovators in creating a product that would truly tie to the story. The result, Dazzled Sweethearts®. In the story, Edward and the rest of the vampires all 'sparkle' or 'dazzle' in the sunlight. We were able to replicate this look on our Sweethearts® candies.
We made a set of three collectable theater boxes were created with exclusive phrases (written by the author Stephanie Meyer) and 4 new/exclusive flavors: Secret Strawberry, Orange Obsession, Passion Fruit, and Tempting Apple. The boxes themselves were coated with a scratch and sniff scent of Strawberries (just like Bella’s hair). Each box included various Twilight trivia on the back only a true ‘Twi-hard’ would know.
We made a set of three collectable theater boxes were created with exclusive phrases (written by the author Stephanie Meyer) and 4 new/exclusive flavors: Secret Strawberry, Orange Obsession, Passion Fruit, and Tempting Apple. The boxes themselves were coated with a scratch and sniff scent of Strawberries (just like Bella’s hair). Each box included various Twilight trivia on the back only a true ‘Twi-hard’ would know.
Sweethearts® Twilight® New Moon 'Forbidden Fruits'
These 'Dazzling' theater boxes were available for the theatrical release of Twilight® New Moon. Three collectable boxes were created with all new, exclusive 'New Moon' phrases. The flavor Passion Fruit was dropped and Lemonessence joined the mix which also included: Secret Strawberry, Orange Obsession, and Tempting Apple.
The boxes were available for a limited time in a 24ct DRC, a 50ct Powerwing, and a 100ct POP Floorstand Shipper.
The boxes were available for a limited time in a 24ct DRC, a 50ct Powerwing, and a 100ct POP Floorstand Shipper.
Skybar® Heart’s Desire & Tempting Varieties
This was our first chocolate offering for our parnership with the Twilight franchise. We partnered with Micelli to create the chocolate molds. The designs & flavors were based off of the characters from the movie, the Cullen family crest for Edward in caramel (the color of his eyes), a wolf howling at the moon for Jacob in peanut butter (he’s a little nutty), and a sweet créme heart for Bella (since it’s her sweet-heart the boys are after).
The Skybar’s® were available for a limited time. The 1/2oz pieces in a variety bag was available in a 24ct / 10oz DRC. The 1oz Heart’s Desire pieces were available in a 6 pack / 24ct DRC, or sold as individual count goods in a 36ct displayable tray.
This was our first chocolate offering for our parnership with the Twilight franchise. We partnered with Micelli to create the chocolate molds. The designs & flavors were based off of the characters from the movie, the Cullen family crest for Edward in caramel (the color of his eyes), a wolf howling at the moon for Jacob in peanut butter (he’s a little nutty), and a sweet créme heart for Bella (since it’s her sweet-heart the boys are after).
The Skybar’s® were available for a limited time. The 1/2oz pieces in a variety bag was available in a 24ct / 10oz DRC. The 1oz Heart’s Desire pieces were available in a 6 pack / 24ct DRC, or sold as individual count goods in a 36ct displayable tray.
Skybar® Full-Size Bar, Twilight® New Moon Chocolates
The full-sized Skybar® was in store for the DVD release of Twilight® New Moon. This bar goes back to the original Skybar® format of multiple flavored centers connected in one bar. The flavored centers in this rich chocolate piece are Peanut Butter, Créme and Caramel. These bars were available in a 24ct Display Tray and a 72ct Powerwing.
Valentines 2010
For the Valentine season we created seasonal packaging in several new configurations focusing on exchanging. The Skybar® Twilight New Moon Chocolate Heart Box features 10 individual 1/2oz pieces, all surrounding Bella’s heart in the center. Three of the items were exclusive to Walmart; the Sweethearts® Twilight New Moon ‘Heart-throb’ exchangeable boxes featuring all 4 of the main male characters, a 16oz box of 1/2oz Sweethearts® exchange packets (the back of the box was made as perforated ‘To & From’ cards), and the 2oz Sweethearts® Twilight New Moon Mini-Lunchbox Tins.
Sweethearts® Fire & Ice
For our theater box offering for the DVD release of Twilight® New Moon I lead the development of the two collectable theater boxes, each with exclusive phrases and innovative flavors. The concept of the new unique flavors came from Edward being an ‘Ice Cold’ vampire and Jacob being a ‘Red Hot’ wolf. The two Ice flavors have an added cooling effect on the mouth, while the two Fire flavors make the mouth feel warm (without being spicy).
The theater boxes were available for a limited time for the DVD release of Twilight New Moon in a Flavor Exclusive 24ct DRC's (one for Ice, and one for Fire), a 100ct Mixed Powerwing, and a 100ct Mixed POP Floorstand Shipper.
The theater boxes were available for a limited time for the DVD release of Twilight New Moon in a Flavor Exclusive 24ct DRC's (one for Ice, and one for Fire), a 100ct Mixed Powerwing, and a 100ct Mixed POP Floorstand Shipper.
Sweethearts® Twilight® Eclipse Theater Boxes
These next round of 'Dazzling' theater boxes were available for the theatrical release of Twilight® Eclipse in June 2010. Three new collectable boxes were created with exclusive 'Eclipse' phrases. The flavors had another major update for Eclipse. This mix included Tangerine Tangle, Boysenberry Bite, Midnight Melon, and Jacob Black Cherry.
The boxes were available for a limited time in special "Wolf Pack" and "Cullens" 24ct DRCs, a 50ct Powerwing, and a 100ct POP Floorstand Shipper.
The boxes were available for a limited time in special "Wolf Pack" and "Cullens" 24ct DRCs, a 50ct Powerwing, and a 100ct POP Floorstand Shipper.
Skybar® Full-Size Bar, Twilight® Eclipse Chocolates
The full-sized Skybar® was in store for the DVD release of Twilight® Eclipse. This bar uses the same mold and format as our previous Skybar® for Twilight® New Moon. The center flavor for Bella was updated this time around, making the bar three rich segments of Peanut Butter, Chocolate Truffle, and Caramel. These bars were available in a 24ct Display Tray and a 72ct Powerwing.
Skybar® Heart’s Desire & Tempting Varieties
The Skybar’s® for Twilight® Eclipse were available for a limited time during the DVD release, just in time for the holiday season. The 1/2oz pieces in a variety bag was available in a 24ct / 10oz DRC. The 1oz Heart’s Desire pieces were available in a 6 pack / 24ct DRC, or sold as individual count goods in a 36ct displayable tray. Perfect stocking stuffers for any Twilight® fan.
The Skybar’s® for Twilight® Eclipse were available for a limited time during the DVD release, just in time for the holiday season. The 1/2oz pieces in a variety bag was available in a 24ct / 10oz DRC. The 1oz Heart’s Desire pieces were available in a 6 pack / 24ct DRC, or sold as individual count goods in a 36ct displayable tray. Perfect stocking stuffers for any Twilight® fan.
Sweethearts® Twilight® Eclipse 'Fire & Ice' 1oz Boxes
Just in time for the DVD release of Twilight® Eclipse we offered our Fire & Ice flavored mix of Sweethearts® candies into 1oz boxes. They were the perfect size for gift giving or stocking stuffing.
The 1oz boxes were available for a limited time for the DVD release of Twilight® Eclipse sold individually, in a 36ct trays, in a 6 pack, a 100ct Mixed Powerwing, and a 100ct Mixed POP Floorstand Shipper.
Sweethearts® & Skybar® Holiday 2010 Twilight® Eclipse candies
Media Buzz
Twilight® Sweethearts® and Skybar® candies were the talk of the town!
Twilight® Sweethearts® and Skybar® candies were the talk of the town!