McKenzie Deli Meats packaging and brand identity rebranding, creating two McKenzie Product Lines: McKenzie Natural Artisan Deli and McKenzie Country Classics. Entire product line of Natural Artisan Deli products was evaluated and designed to create a consistent brand block of McKenzie Meats in the deli case.
The revised McKenzie Deli Meats branding also spread to our Retail Packaging items. We created a new line of Grab-and-Go, pre-sliced All Natural deli meats for ease of use. We also created an updated Bacon line for the McKenzie Country Classics brand.
McKenzie Country Classics of Vermont started a Co-Branded product with our friends at Switchback Ale using their Unfiltered Switchback Ale as a main ingredient in our new line of fresh Beer Bratwurst we co-named: Switchbrat.
