Clark® Bar
Product Relaunch; 2010-Present
Product Relaunch; 2010-Present
My task for Clark® was to re-design one of America’s oldest candy bars to make it fun and relevant again to it’s target consumer, males aged 16-55. My biggest challenge, making Clark® stand out against it’s closest competetors (Butterfinger® & 5th Avenue®). In only 4 short months we had transformed the brand from a "chocolaty," molasses filled bar of blah into a delicious, all natural chocolate & peanut buttter crunch treat.
The new bar design maintains elements of the design that carried the brand through over 125 years, but with a fresh attitude that grabs the consumer’s attention to the new formula with real ingredients and an improved flavor that makes Clark® different than the rest.
Clark® is currently available in Milk and Dark chocolate. A chocolate-free Coconut flavor is available in “minis” form.
The new bar design maintains elements of the design that carried the brand through over 125 years, but with a fresh attitude that grabs the consumer’s attention to the new formula with real ingredients and an improved flavor that makes Clark® different than the rest.
Clark® is currently available in Milk and Dark chocolate. A chocolate-free Coconut flavor is available in “minis” form.
These Clark® bar POP Floorstand Shipper/Powerwing and counter displays were designed with shopability and ease of production in mind.
Each ‘powerwing’ is convertable and can clip directly onto a store shelf/end-cap or can also be attached onto the provided floorstand base for placement anywhere in the store. These units hold 72 Clark® bars in both milk and dark chocolate.
Also shown is the 24ct Clark® bar counter display. This unit is meant for front of the counter, impulse purchases and is the perfect size for any convenience, drug or other small store.
Also shown is the 24ct Clark® bar counter display. This unit is meant for front of the counter, impulse purchases and is the perfect size for any convenience, drug or other small store.
These Clark® Jr & Clark® Mini Mixes were designed with candy dish and exchanging in mind. The Clark® Jr. in milk chocolate already had a long history. I designed the bags, individual wraps, corrugate, minis theater box and ‘changemaker’ tub to conicide with the full size Clark® re-design.
The new Clark® minis appear in all three flavors (Milk Chocolate, Dark Chocolate and Coconut in seasonally graphiced laydown bags for Halloween and Easter.
The new Clark® minis appear in all three flavors (Milk Chocolate, Dark Chocolate and Coconut in seasonally graphiced laydown bags for Halloween and Easter.