2020 Brought a new logo and packaging change to the entire al fresco® brand of products. We wanted to make the transition as smooth and seamless as possible for the consumer, so we did not stretch far from the original design. We felt by removing the large ingredient illustrations and instead focusing on the important food claims & product titles, we were able to give maximum visibility to the most important parts of the packaging. The trademark "al fresco green" color was changed to a brighter, more vibrant green that would help it stand out on shelf against its competitors.
2020 al fresco chicken sausage National TV commercials